Influencer Marketing Manager (English) – Remote

Über das Unternehmen

Publicis Groupe is a global leader in marketing, communication, and digital transformation, driving growth for clients worldwide. With a presence in over 100 countries and a diverse team of over 96,000 professionals, we are at the forefront of innovation, helping brands connect with their audiences in meaningful ways. Our commitment to creativity, technology, and client success makes us a dynamic place to grow your career.

Stellenbeschreibung

We are seeking a highly motivated and experienced Influencer Marketing Manager (English) to join our innovative team. This is a 100% remote position, allowing you to work from anywhere within Switzerland, with a preference for candidates located in the Basel region for occasional team meetings or events, though not mandatory. You will be responsible for developing, executing, and optimizing influencer marketing strategies across various platforms to enhance brand visibility, engagement, and conversion for our diverse portfolio of international clients. The ideal candidate will have a deep understanding of the influencer landscape, strong communication skills, and a proven track record of successful campaigns.

Hauptverantwortlichkeiten

• Develop and implement comprehensive influencer marketing strategies tailored to client objectives and target audiences.
• Identify, vet, and recruit suitable influencers across various social media platforms (e.g., Instagram, TikTok, YouTube, LinkedIn).
• Negotiate contracts, manage relationships, and ensure compliance with brand guidelines and regulatory requirements.
• Oversee the entire campaign lifecycle, from brief development and content creation to execution and performance tracking.
• Collaborate closely with internal creative, media, and client service teams to ensure integrated campaign execution.
• Monitor influencer activities, industry trends, and competitor strategies to identify new opportunities.
• Analyze campaign performance data, generate insightful reports, and provide recommendations for optimization.
• Manage budgets effectively and ensure campaigns are delivered on time and within scope.
• Stay up-to-date with the latest developments in influencer marketing, social media algorithms, and digital trends.

Erforderliche Fähigkeiten

• Proven experience (4+ years) in influencer marketing, social media marketing, or digital marketing.
• Fluent in English (written and spoken) with exceptional communication and negotiation skills.
• Demonstrable track record of successfully planning and executing influencer campaigns from start to finish.
• Strong understanding of various social media platforms, audience demographics, and influencer types.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in influencer marketing platforms and analytics tools.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative thinking with an eye for compelling content and engaging storytelling.

Bevorzugte Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience working with international brands or within an agency setting.
• Proficiency in additional languages (e.g., German, French) is a plus.
• Knowledge of legal and ethical guidelines related to influencer marketing and advertising disclosure.

Vorteile & Zusatzleistungen

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Flexible 100% remote work environment.
• Opportunities for professional development and continuous learning.
• Access to a global network of industry experts and cutting-edge tools.
• Generous paid time off and public holidays.
• Dynamic and inclusive company culture.
• Employee assistance program.

Jetzt bewerben