Influencer Marketing Specialist (English) – Remote

Über das Unternehmen

Zalando SE is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to almost 50 million active customers in 25 markets. Our vision is to be the Starting Point for Fashion, a platform that continually innovates to provide the best possible fashion experience. We are committed to fostering an inclusive and diverse workplace where everyone feels valued and respected.

Stellenbeschreibung

Zalando SE is seeking a highly motivated and results-driven Influencer Marketing Specialist (English) to join our dynamic team. This is a 100% remote position, offering the flexibility to work from anywhere within Germany. As an Influencer Marketing Specialist, you will play a crucial role in developing, executing, and optimizing influencer marketing strategies to enhance brand visibility, drive engagement, and support our overall marketing objectives. You will be responsible for identifying, vetting, and building strong relationships with influencers across various platforms, managing campaigns from conception to reporting, and ensuring alignment with brand guidelines and marketing goals. If you are passionate about the intersection of fashion, digital marketing, and storytelling, and possess a keen eye for emerging trends and influential voices, we encourage you to apply!

Hauptverantwortlichkeiten

• Develop and implement comprehensive influencer marketing strategies aligned with brand objectives and campaign goals.
• Identify, recruit, and onboard relevant influencers, creators, and brand ambassadors across key social media platforms (Instagram, TikTok, YouTube, etc.).
• Negotiate contracts and terms with influencers, ensuring fair compensation and clear deliverables.
• Manage end-to-end influencer campaigns, including brief creation, content review, approval processes, and performance tracking.
• Cultivate and maintain strong, long-term relationships with influencers and their agencies.
• Monitor influencer content and campaign performance, providing regular reports and actionable insights.
• Stay up-to-date with the latest influencer marketing trends, platform updates, and competitor activities.
• Collaborate cross-functionally with marketing, brand, PR, and legal teams to ensure cohesive campaign execution.
• Manage budgets effectively and ensure campaigns are delivered within allocated resources.

Erforderliche Fähigkeiten

• 3+ years of professional experience in influencer marketing, social media marketing, or digital marketing.
• Proven track record of successfully planning, executing, and measuring influencer campaigns.
• Excellent understanding of social media platforms, audience engagement, and current influencer trends.
• Strong negotiation and communication skills, both written and verbal, in English.
• Ability to work independently in a remote environment and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and draw actionable conclusions.
• Proficiency in using influencer marketing platforms and analytics tools.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Bevorzugte Qualifikationen

• Experience working with fashion, e-commerce, or lifestyle brands.
• Additional language skills (e.g., German, French, Spanish).
• Familiarity with PR and media relations.
• Experience with paid social media advertising in conjunction with influencer campaigns.

Vorteile & Zusatzleistungen

• Competitive salary and performance-based bonuses.
• Flexible working hours and 100% remote work environment.
• Comprehensive health and wellness programs.
• Generous vacation policy and public holidays.
• Opportunities for professional development and career growth.
• Employee discounts on Zalando products.
• A vibrant and inclusive company culture.

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